Job Description

Job Description

Job Description

Salary:

Hey, we got your attention!!

Thanks for checking us out, here are a few fun facts about Konstruct:

• We are aB2B-focused digital marketing agencyheadquartered in Calgary, Alberta, but we have clients all over North America.
• We specialize insearch, paid media, and content marketing. And we're damn good at all 3!
• Were a hybrid work environment with3 mandatory in-office days per week. Because remote foosball just doesn't hit right.
• Unlike many other agencies, were serious about having a healthy work-life balance. Work hard, play hard.
• We believe we cant grow as a company unless we help you grow as a marketer, andwe are obsessive about both.
• We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
• Were looking for curious self-starters who don't settle for "good enough."We sweat the details...every time!
  

A little about the job...
As a paid media specialist, you will be at the forefront of devising and implementing paid media advertising strategies that not only drive revenue but also propel our clients firmly toward their objectives. Your expertise will be the driving force behind crafting persuasive ad campaigns across Google Ads and social media platforms, managing advertising budgets, and relentlessly optimizing campaign performance. You will dive into data to uncover insights, continuously refining marketing tactics to ensure success. By managing paid search and paid social campaigns, youll be focused on audience targeting and expanding opportunities for growth. You'll be in a perpetual quest, seeking answers to critical questions: What's underperforming and why? What fresh opportunities lie ahead? How can we most effectively scale the campaign for maximum impact?

A little about you...

The ideal candidate is a true aficionado of paid media. You possess a real-time understanding of the ever-evolving landscape of PPC and digital marketing, and you're unwaveringly committed to staying at the cutting edge of industry trends. You're not just in this field; you're in it because you genuinely love it. The fast-paced environment excites you, and change is something you readily embrace. Your mantra is simple yet powerful: "implement, test, optimize, repeat." Your ultimate goal is to ensure our clients receive exceptional value and experience exponential growth. Data isn't just a tool for you; it's your passion. You could easily lose track of time immersed in data analysis, meticulously dissecting spreadsheets for hours on end and refining advertising campaigns to deliver optimal results for our clients..

Please note that media specialist candidates must be located in the Calgary area.

Your Experience:

• 3+ years of ad buying and managing experience across paid acquisition platforms
  
• Thorough understanding of digital marketing and PPC best practices and strategies
• Proven experience building, maintaining, and optimizing successful digital strategies and paid media campaigns on platforms like Google, LinkedIn, Microsoft, Meta, and Twitter
• Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
• Proficiency in managing mid-to-large-scale budgets
• Great at copywriting. You can write compelling ad copy that gets (and converts) the click. And can easily craft new angles on demand
• Familiarity with A/B and multivariate experiments
• Strong analytical skills, able to analyze data and spot trends, trim the fat, and scale whats working
• Excellent written and verbal communication skills
• Experience with GA4 (you may have shed tears over the sunsetting of UA)

Nice To Have:

• Prior digital agency experience
  
• B2B digital marketing experience
• Google Ads certified in Search, Display, Shopping, and Video
• Microsoft Ads certified
• Meta certified
• Google Analytics certified
  

Your Qualities:

• Details matter, you sweat the small stuff
• Relentless curiosity, youre a lifelong learner
• Strong communicator, you love to talk marketing
• Marketer at heart, new trends, tactics, and tools keep you up at night
• Competitive, good enough is rarely good enough
• Empathetic, a clients wins and losses are your wins and losses
• You want to do great work, and be on a team that enables that
• You maintain a data-first approach to assess campaign performance and pinpoint issues
• You love to learn - this field is always changing, and you love to change with it!

Job Perks:

• Hybrid work environment
• Vacation and paid time off
• Extended health care
• Office games (prepare to get your foos on!)
• Full kitchen stocked full of snacks
• Thursday lunches
• Free parking
• Be part of a fast-growing team that is in it to win it!

Wow, you read all the way to the bottom, we love you already!

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