Job Description

Position Purpose:

This is a unique position in a highly entrepreneurial environment with ambitious growth goals with the support of one of the largest retailers in the world (108 year old successful bedding company acquired by Fortune 17 organization). This position has day to day responsibility to plan and execute marketing programs (SEO and SEM) designed to increase sales, raise awareness of brand and product offerings. The primary function is to partner with merchandising, operations and marketing managers to activate, communicate and execute new product launches, manage existing products and coordinate sales events and promotions.

Major Tasks, Responsibilities & Key Accountabilities:

• 30% - Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations
• 20% - Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
• 20% - Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
• 20% - Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives
• 10% - Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.

Qualifications:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
• 3 years' experience within SEO/SEM analytics
• Working knowledge of Microsoft Office Suite - Microsoft PowerPoint
• Working knowledge of SA360, GoogleAds, Google Search Console, SEM Brush, Conductor, BrightEdge
• Nice to Have: Salesforce
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Demonstrated project management skills
• Excellent written and verbal communication skills
• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
• Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Decision Quality - Making good and timely decisions that keep the organization moving forward
• Drives Results - Consistently achieving results, even under tough circumstances
• Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals
• Resourcefulness - Securing and deploying resources effectively and efficiently

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